Turn your passion for golf into a premium indoor golf business built to last.
The Swing Bays is a membership-driven indoor golf facility where golfers improve their game, connect with others, and play year-round. Eight revenue streams. Lean operations. Predictable, recurring income.
Typical investment $300K–$650K. Book a call to claim your region.
Step 1 of 3
Get Started
- 8+ Revenue Streams
- $300K–$650K Total Investment
- PGA-Founded Concept
- Low Labor Business Model
- $1M+ Annual Gross Revenue
Why The Swing Bays Works
A smarter model. A better business.
Built around what actually works: a loyal member base, multiple ways to earn, and operations designed to run efficiently and profitably.
Predictable, Recurring Revenue
Build a base of paying members who show up regularly — not a business dependent on weekend walk-ins and hoping the weather's bad.
01
Lower Investment, Leaner Operations
At $300K–$650K, The Swing Bays cost a fraction of competitors ($1M–$4M+). No full kitchen. No unnecessary complexity. Run a premium facility with 1–2 employees per shift.
02
8 Integrated Revenue Streams
From memberships and coaching to retail and events, each revenue stream reinforces the others — creating stronger relationships and more stable revenue.
03
Built for Engagement & Community
This isn't a sports bar that happens to have golf. It's a premium training environment where golf lovers improve their game, socialize, and work with certified instructors.
04
The 8 Revenue Streams
Built to earn from every angle.
01
Monthly Memberships
Recurring revenue
02
PGA-Certified Instruction
High-margin coaching
03
Public & Private Bay Rentals
Revenue foundation
04
TPI Fitness Instruction
Golf-specific performance training
05
Club Fitting & Repair
Premium services revenue
06
Retail Merchandise
Equipment & Apparel
07
Bar Revenue
Social atmosphere without kitchen complexity
08
Corporate & Social Events
Team Building League Tournaments
Talk to Someone Who Actually Did This
Meet Phil Gugliotta
"I'm not explaining this from a corporate deck. I bought in myself — so I can give you the real picture."
Phil was the first person to buy into The Swing Bays. That means he's lived the process, navigated the build-out, and knows what it actually takes to make this successful. When you book a call, you're talking to a real owner — not a sales rep.
He'll walk you through the model, the process, and whether The Swing Bays genuinely makes sense for you.
Phil takes every call personally. No sales team. No scripts.
#1
First The Swing Bays Franchisee
Franchisee – Eastern NC
Shaun Kelley
"When I looked at franchising, I wanted a concept backed by an amazing team and an efficient operational layout. Moving forward with The Swing Bays was an easy decision because they have completely streamlined the process. By eliminating the headache and overhead of a full kitchen, you get a clean, highly profitable business model driven by multiple revenue streams that makes managing the day-to-day operations incredibly straightforward."
Franchisee – Alabama
Loren Richardson
"What drew me to The Swing Bays was how complete the business model is. It isn’t just a dark room with simulators; it combines elite PGA-level instruction, golf-specific fitness, and a true country club community feel under one roof. The recurring membership model creates incredible business stability, and the low-labor setup made it an incredibly smart, scalable investment that really stands out in the indoor golf industry."
Book a Quick Call with Phil
Share your background, ask questions, and get a clear picture of whether The Swing Bays fits what you're looking for. No pressure — just real information.
See If You Qualify
We'll discuss your timeline, financial readiness, and how you see yourself involved in the business. Selective by design — we protect territories.
Go Deeper If It Makes Sense
Review the FDD, unit economics, territory availability, and how you'll be supported moving forward. Then decide if you're ready to move forward and claim your market.
The Right Fit
Is this the right fit for you?
At a certain point, you stop looking for just another investment. You want something you actually care about — a business you're proud to own, that fits your lifestyle and brings people together.
That's exactly why this resonates.
It tends to be a strong fit if:
- You're serious about owning a business — not just exploring ideas
- You have $300K–$650K to invest and are ready to move
- You value a proven model with systems and support
- You're drawn to building something community-driven around golf
You don't have to run it day-to-day.
Many owners hire a PGA professional to operate the business — often bringing a built-in client base that helps drive early momentum. Whether you're hands-on or more passive, the model is built for long-term growth with multiple revenue streams.
Expanding Nationwide
The Swing Bays is growing.
The Swing Bays is expanding nationwide. Join the momentum behind our expansion as we continue bringing the The Swing Bays experience to communities across the country.
Virtual Tour
Step Inside a Real The Swing Bays Location
See the space, the tech, the atmosphere — exactly what your members will experience every time they walk through the door.
Limited Territories Available
Is Your Territory Still Available?
We're expanding nationwide, but we're selective. We protect territories and prioritize candidates who are financially prepared and genuinely committed to building something they'll be proud of.